Making Luxury Fashion Accessible: Walmart Fashion Revolution
In today’s shopping landscape, people seek convenience in a one-stop-shop experience. Walmart, a retail giant, not only understands this need but is taking it a step further. Denise Incandela, the Executive Vice President of Apparel and Private Brands at Walmart, is on a mission to redefine fashion shopping. Her vision goes beyond mere convenience; it’s about providing quality and style at prices everyone can afford.
Curating Fashion for Every Wardrobe
Instagram | Denise Incandela, the Executive Vice President of Apparel.
Denise Incandela shares that winning in the fashion game requires more than just basics. With 140 million weekly visitors in-store and online, Walmart aims to support a broader audience. Their strategy comprises three crucial components, starting with a significant overhaul of their product assortment.
- Lots of Different and Affordable Clothes: Walmart wants to offer many different types of clothes that don’t cost too much. They spend a lot of time and effort making sure the clothes are good quality and look nice, even if they are budget-friendly.
- Fancy Brands Made Just for Walmart: Walmart is working with famous people like Brandon Maxwell to create special brands only available at Walmart. This makes their clothes feel special and not just like basic, everyday stuff.
- Bringing in Popular Brands: Walmart is now selling well-known brands like Reebok and Justice. This is because customers asked for it, and Walmart wants to give people more choices.
Walmart’s goal is to make fashion fun and exciting for everyone, not just a few people. They believe everyone should have access to great clothes at good prices.
Fashion Democratization Online
Looking into the future of online shopping, Walmart acknowledges the role of artificial intelligence (AI). AI is not just a buzzword; it’s a tool to provide a more tailored and meaningful experience for customers.
- AI in Product Attribution: AI helps identify intricate product details, addressing the specificity customers seek in their searches.
- Virtual Try-On Technology: Walmart utilizes AI in virtual try-on technology, allowing customers to visualize how clothing items would look on them.
- Personalization with AI: Walmart focuses on personalization, ensuring customers receive search results and suggestions aligned with their preferences.
In-Store Fashion Experience
Instagram | Walmart is making their stores less cluttered.
Walmart wants shopping for clothes to be fun and easy for everyone. They are making changes in their stores to create a better experience for customers.
Less Stuff, More Fun: Walmart is making their stores less cluttered by having fewer things on the shelves. This way, when you go shopping, you can see the clothes better, and they become the main focus.
Mannequins to Help You: Walmart understands that sometimes it’s hard to know how to put outfits together. That’s why they use mannequins – those pretend people – to show you how to style different clothes. It’s like having a guide to help you look cool!
No More Price Tags in the Way: Walmart is doing something cool with the price tags. They’re removing them from the front of the clothes. This lets you see the really nice brands without anything getting in the way. They want you to enjoy the clothes and not just see them as something cheap.
Walmart’s goal is to make sure you not only get affordable clothes but also beautiful ones. They want everyone to feel good in what they wear. It’s like bringing a touch of luxury to everyone, making fashion fun and easy for all!
Renovating Walmart Stores
Pexels | Mannequins are introduced to enhance the shopping atmosphere.
Walmart is currently in the process of remodeling its stores, with over 100 remodels this year alone and a goal to exceed 300 by the year’s end.
- Inspiring Shopping Experience: Walmart’s focus is on creating an inspiring shopping experience where the product is the hero.
- Mannequins for Atmosphere: Mannequins are introduced to enhance the shopping atmosphere, creating an uncluttered and inspiring environment.
Walmart’s journey is about more than just selling clothes. It’s a commitment to making luxury fashion accessible to everyone, a mission evident in their strategies both online and in-store. As Walmart continues its renovations, the aim is clear – to elevate the fashion sections of its stores and enhance the overall shopping experience for customers.