Pafos tourism is expanding its reach and establishing itself as a popular destination for Polish travelers. From October 14 to 18, 2024, the Pafos Regional Board of Tourism is hosting B2B workshops in three major Polish cities: Gdansk, Warsaw, and Wroclaw. These workshops follow similar events earlier this year and aim to strengthen connections with Polish travel agents and industry partners.
A Growing Polish Market for Pafos Tourism
Poland is a vital market for Cyprus, attracting more Polish tourists each year. By August 2024, over 225,000 Polish visitors traveled to Cyprus, a 25% increase from the previous year. Pafos has captured nearly half of these visitors, with approximately 49% of Polish travelers choosing to stay in the region. This steady growth emphasizes Poland's interest in Pafos as a top travel choice.
@chooseyourcyprus | Instagram | Poland is a vital market for Cyprus, attracting more Polish tourists each year.
Improving Air Connectivity With Poland
Better air connections between Poland and Pafos support this increase in visitors. Currently, around 18 flights connect Pafos and Poland weekly, making travel more convenient. Thanks to carriers like Ryanair, these flights operate from seven Polish airports. As the winter season approaches, around 16 flights will continue to operate each week, marking the highest frequency in three decades. Improved accessibility has positioned Pafos as an attractive year-round destination for Polish tourists.
B2B Events Drive Partnerships
Through these B2B events, Pafos tourism is working closely with Polish travel agencies and commercial partners. The workshops showcase the region’s unique appeal, from cultural heritage sites to beautiful beaches and landscapes. Local tourism organizations, the Deputy Ministry of Tourism, and Hermes airports collaborate in this effort. Together, they promote Pafos as a destination that offers both seasonal highlights and year-round experiences.
Promoting Year-Round Attractions
One main goal for Pafos tourism is to highlight the region’s year-round appeal. The mild winter climate allows tourists to enjoy Pafos throughout the year. At these B2B events, Pafos representatives present off-season experiences, from historical sites to local culinary adventures. By promoting the benefits of winter travel, they aim to attract Polish travelers during quieter months. For visitors, this means more intimate experiences with fewer crowds.
Engaging Polish Influencers
The Pafos tourism board collaborates with Polish influencers, journalists, and travel writers to spread the word. These personalities experience Pafos firsthand and then share their stories with Polish audiences. Hosting these influencers creates organic promotion for Pafos, reaching potential tourists through trusted voices. Such partnerships help Polish travelers feel a genuine connection to the region, making it an ideal choice for their next holiday.
@visitcypruscom | Instagram | The Pafos tourism board collaborates with Polish influencers, journalists, and travel writers to spread the word.
A Focus on Sustainable Tourism
Sustainable tourism is also central to Pafos’s strategy. During presentations, representatives discuss the region’s commitment to preserving its natural beauty and heritage. This message resonates with Polish travelers who value eco-conscious travel choices. By promoting Pafos as a sustainable destination, the tourism board attracts visitors who prioritize responsible travel. This approach not only boosts tourism but also supports long-term growth that benefits the community.
Building Long-Term Polish Partnerships
The Pafos tourism board plans to deepen its presence in the Polish market. Beyond B2B workshops, Pafos will participate in more trade shows and events across Poland. The board is also exploring potential partnerships with airlines and tour operators to enhance access to Cyprus. Pafos aims to become a year-round favorite for Polish tourists by staying active in the Polish travel market.
In strengthening these partnerships, Pafos tourism is creating lasting connections that attract more Polish travelers each year. Through strategic events, influencer collaborations, and a focus on sustainability, the region is set to grow as a key destination for Polish visitors.
